A permanent jewelry party is a direct sales event where a consultant shows and sells jewelry to a group of attendees. These parties allow guests to try on and purchase affordable, quality jewelry in a social setting. The consultant brings a large collection of jewelry to showcase and take orders from. Permanent jewelry parties differ from traditional single-event home parties in that the consultant sets up a long-term display in a fixed location that customers can visit repeatedly.
What to Expect at a Permanent Jewelry Party
Permanent jewelry parties are typically held in boutique-style spaces in shopping centers, strip malls, or other retail locations. The party consultant rents a small storefront and decorates it attractively with display cases, jewelry displays, seating areas, and other furnishings to create a welcoming, boutique-like atmosphere.
Jewelry Collections
The consultant showcases an extensive collection of affordable and fashionable jewelry. The selections are updated seasonally to align with the latest trends. You can expect to find all varieties of jewelry at a permanent party, including:
- Rings
- Bracelets
- Necklaces
- Earrings
- Watches
- Jewelry sets
- Bridal jewelry
- Fashion jewelry
- Fine jewelry
Trying on Pieces
The consultant encourages guests to handle pieces and try them on. Full-length mirrors are available to visualize how the pieces complement outfits. Being able to try on jewelry sets permanent parties apart from online jewelry shopping. There is no pressure to make purchases.
Special Orders
If a guest doesn’t find their perfect piece, consultants can take special orders. The company that hosts the parties has access to a vast inventory of pieces that can be ordered. For example, if a certain necklace style only comes in silver, the consultant could order the gold version.
Benefits of Attending Permanent Jewelry Parties
Permanent jewelry parties offer unique advantages over traditional jewelry stores and online shopping. Benefits for guests include:
Affordable Prices
Because they represent direct sales companies, consultants can offer significant discounts compared to retail prices. The lack of a physical storefront and dedicated staff also keeps overhead costs down. Savings get passed on to customers, making pieces affordable for more budgets.
New Arrivals
The consultant continually adds new, trendy pieces to the displays as they are released by the company. Attendees can discover new styles throughout the year instead of waiting for seasonal releases as with typical stores. Being among the first to wear the latest designs is part of the fun.
Wish Lists
Consultants encourage making wish lists of favorite pieces. They will follow up with special promotions and personalized suggestions to help guests purchase wish list items. This VIP treatment makes shoppers feel valued.
Rewards Programs
Many permanent party consultants offer rewards programs where guests earn points, enter contests, and receive free jewelry by hosting parties or referring friends. The programs nurture relationships with best customers.
Parties and Events
In addition to the boutique setting, consultants hold special events like open houses, trunk shows, fundraisers and parties in homes and other venues. These events build excitement and allow the consultants to connect with more potential customers.
Hosting a Permanent Jewelry Party Event
If you’re interested in hosting a permanent jewelry party event, start by researching consultants in your area. Many advertise on social media or you can search direct seller company websites. Expect that the consultant will bring everything needed to showcase the jewelry collections, including:
- Display cases and trays
- Full-length mirrors
- Chairs and tables
- Decorations
- Lighting
- Props like busts, hands, etc. to display jewelry
As the host, you simply need to provide the venue space and promote the event. The consultant will walk you through best practices for inviting guests and driving attendance. Suggestions include:
- Make a guest list
- Mail printed invitations
- Promote on social media
- Offer incentives for attendees
On the day of the party, expect the consultant to arrive early to set up the jewelry displays and transform the venue. As host, you can provide refreshments, help guests, and lend a hand with packing up after. But otherwise, sit back and enjoy socializing and shopping this unique event!
Starting Your Own Permanent Jewelry Party Business
If coordinating events and jewelry sound like a dream business, then becoming a permanent jewelry party consultant may be perfect for you! Direct sales companies handle all the product, supply, inventory, and shipping logistics. Consultants simply purchase display kits and samples to get started. Benefits include:
- Low start-up costs
- Set your own schedule
- Work from home and remotely
- Make connections in your community
- Earn rewards and free jewelry
A passion for jewelry, fashion, and fostering relationships are the most critical skills. Look for a company that offers thorough training and support. With hard work growing your customer base through parties and pop-up boutiques, the potential earnings are almost as sparkly as the collections!
